CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Three in […]
Are Americans Splurging Like Travis Kelce Did in His Rookie Season?
While most of us may not be purchasing a pair of Nike Air MAG ‘Marty McFlys’ for $10,000 as Travis Kelce did in his NFL rookie year or indulging in VIP bottle service, a distinctive growing penchant for luxury goods has emerged in the world of consumer behavior. In his weekly “New Heights” podcast in May. Kelce, a […]
Taco Bell’s World Series Promotion – A Hit Among Chipotle Customers?
A short two years ago, the Arizona Diamondbacks and Texas Rangers each lost more than 100 games in their respective seasons; this year, they will face off against each other in the World Series. But how will this unlikely matchup, along with other factors (like the implementation of new rules and brand promotions) impact viewership […]
Medicare Advantage Recipients Are Gearing Up to Change Plans During This Year’s
With the Medicare Annual Enrollment Period (AEP) now underway (October 15 to December 7), qualifying Medicare recipients have the option to alter their plans. According to information from insurance provider Humana, recipients can switch from Medicare Advantage plans (private-insurance products) to an Original Medicare plan (traditional government-provided coverage), or vice versa. They can also make […]
3 Things to Know About REI Customers This Week
Welcome to the first installment of CivicScience’s tracking insights into the most important and current trends in America today, as seen through the lens of different brands each week. CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. This week, we studied more than 55,000 REI […]
Infographic: 2 in 3 Americans Will Celebrate Halloween (Plus More Insights)
Spooky season is upon us once again, and CivicScience has a fresh crop of frightening facts about the scariest time of year. Check out our infographic below to get the latest insights on how Americans feel about Halloween. Looking for more holiday insights? CivicScience has a constant pulse on the latest consumer sentiment and expectations […]