Last week, Microsoft – and the gaming industry – saw its biggest deal yet: the $69 billion acquisition of Activision Blizzard. This deal closed after a year and a half of negotiations with regulators in Europe, the UK, and the US, which stemmed from competition concerns in the cloud gaming industry. Now that Microsoft has […]
Latest Cybersecurity Trends – Consumers Avoid Clicking on Ads Due to Cybercrime
Cyber attacks are estimated to cost the global economy more than $10.5 trillion this year. From consumer data theft to full-scale disruption of company operations, such as the attack that led to Clorox shortages last month, cyber attacks have become the norm. Today, the stakes are even higher with regenerative AI being used to create […]
3 Things to Know: Americans Following the Israel-Hamas War Closely, 1 in 3 Holid...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week, including insights from the CivicScience Social | Political | Economic | Cultural (SPEC) Report – a weekly report available to clients. Get in touch to learn more. 1. More than 8 in 10 Americans are following the […]
Domino’s Fans Emphasize Brand Values – Plus More Key Consumer Insights Followin
Domino’s latest Q3 earnings call last week revealed the pizza chain beat earnings expectations but also saw a decline in revenue. The pizza giant points to rebounding staffing levels, its revamped loyalty program, new promotions like the “emergency pizza,” and its soon-to-be-activated partnership with Uber Eats as promising means to combat the economic headwinds the […]
Infographic: 2023 Halloween Shopping Insights
CivicScience has a constant pulse on the latest consumer trends and insights, plus over 10 years of ongoing data collection. If you’re interested in learning how you can leverage our database of 4+ million responses daily, connect with us. Halloween is officially 20 days away, which means Halloween shopping is in full swing for many […]
5 Unexpected Consumer Insights About People Who Eat Frozen Entrees
If you’re interested in discovering more unexpected consumer insights or would like to learn how you can leverage our database of 4+ million survey respondents, connect with us. CivicScience continues to unearth areas where consumer behavior changed during the pandemic, and frozen entree consumption emerges as yet another noteworthy example. CivicScience data show the percentage […]