Economic sentiment decreased over the past two weeks, reaching its lowest point since October 11, 2022. The Penta-CivicScience Economic Sentiment Index (ESI) fell 0.9 points to 32.1. Four of the ESI’s five indicators decreased over the past two weeks. Confidence in finding a new job and in making a major purchase decreased the most, falling […]
Consumers React to Potential Netflix Price Hike, Feeling the ‘Streamflation’ Imp
After having held off on increasing prices this year, it was reported last week that Netflix is expected to raise the subscription fee for its ad-free service in the coming months. The move is likely to take effect after the ongoing Hollywood actors strike ends – the first time since January 2022 that the popular […]
Lululemon and Peloton Partnership Looks Very Promising for Younger Consumers
Last week, Lululemon and Peloton announced a five-year global partnership in which Lululemon will become Peloton’s exclusive athletic apparel partner, and Peloton will become the primary content provider for Lululemon Studio (formerly MIRROR). By leveraging each other’s strengths, the athletic companies aim to grow their shared vision of improving well-being through movement while expanding their […]
Unexpected Consumer Insights About ‘Eras Tour’ Moviegoers
Taylor Swift announced the release of her new AMC film documenting her international Eras Tour on August 31 via various social media platforms. Devoted Swifties quickly hopped onto the AMC app, causing it to crash in the mad rush to snatch up a ticket. Hopefully, those who didn’t get so lucky with Ticketmaster the first […]
Renting Edges Out Buying a Home, Especially for First-Time Buyers
With an interest rate for a fixed-rate mortgage at more than 7%, coupled with unrelenting high home prices, people in the market for a home are being forced to make tough decisions. Recent analysis, such as that from Realtor.com, report that renting is now a more cost-effective option than buying a starter home in the […]
3 Things to Know: A Third of Americans Back Kevin McCarthy’s Removal as House Sp
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. One-third of […]