When Apple releases the newest version of its iPhone, are you someone who upgrades immediately or do you wait to see what people say before making the switch yourself? Whether it’s a new fashion trend, food delivery service, or the latest tech device, some people are quicker to test out new products than others. We […]
Infographic: Did the Pandemic Get Us More In Touch With Nature?
When the COVID-19 pandemic hit the US in early 2020, many Americans took to the Great Outdoors as an escape from quarantines and work-from-home routines. But did those habits stick around beyond the pandemic? According to recent CivicScience polling, many Americans say they’ve continued to spend more time in nature even after the nationwide return […]
Holiday Shoppers Seek Convenience, Free Shipping When Shopping Online This Year
Don’t look now, but Black Friday is a little over two months away. One particularly noteworthy trend on the radar of CivicScience’s ongoing tracking of consumer holiday shopping trends? The increasing role of online shopping. The latest CivicScience data show 87% of U.S. adult holiday shoppers intend to shop for at least some of their […]
Which Cleaning Brands Might See a Boost From Clorox Shortages?
CivicScience constantly tracks breaking retail developments, available as a preview in our News & Insights section. For even deeper insights, get in touch. On Monday, Clorox announced that a cyberattack from August is still causing “widespread disruptions” to company operations. This could potentially mean sustained product shortages over the next quarter, which includes the company’s […]
Brand to Watch: New Balance
New Balance – the independent footwear giant, well-known for its 990 “Dad shoe” – has been a longstanding player in the athletic footwear industry, competing with market leaders Nike and Adidas. More recently, though, New Balance has seen record growth. In 2022, the brand reported over $5 billion in revenue and a 21% growth from […]
TikTok Shop Is Off to a Roaring Start With Its Target Audience
CivicScience is constantly tracking the latest in breaking news. For even deeper consumer insights we won’t publish, get in touch. Last week, TikTok Shop officially launched in the U.S. after its prior debut for U.K. users. Practically speaking, this means TikTok scrollers can purchase products directly from a seller’s page in the app. So makeup, […]