CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Work with us to learn more. 1. Consumers with […]
Has the Video Streaming Industry Reached a Plateau?
CivicScience frequently covers breaking streaming and entertainment news developments, available as a free preview to registered subscribers. For even more insights, work with us. After the pandemic brought on a surge in at-home video streaming – and the debut of several new services, like Peacock, Paramount Plus, and (HBO) Max – the American consumer is faced […]
More Americans Work Out at Home Than in Gyms, Citing Convenience
Humans need to move their bodies. Data from the Centers for Disease Control and Prevention and reputable resources around the world time and again preach the countless benefits of consistent physical activity, from overall well-being to a longer lifespan. CivicScience recently polled thousands of Americans on how they choose to exercise and discovered 38% rarely […]
5 Unexpected Consumer Insights: Yeti vs. Hydro Flask Users
With summer in full swing and National Hydration Day a few days away, CivicScience took a close look at two popular water bottle brand users: Hydro Flask and Yeti. Both brands offer durable water bottles designed for outdoor enthusiasts, available in a variety of sizes and colors. However, Hydro Flask is known for its straw […]
Economic Sentiment Sees Biggest Increase Since July 2022
Economic sentiment increased over the past two weeks in the largest single-reading increase since July 2022. The Penta-CivicScience Economic Sentiment Index (ESI) rose 2.1 points to 36.2. All of the ESI’s five indicators increased over the past two weeks. Confidence in making a major purchase improved the most, rising 3.2 points to 25.5 — its […]
The Return of Student Loan Payments Could Be a Problem for Online Food Delivery
After last week’s announcement from the Department of Education that student loan payments will resume in October, borrowers are braced for a disruption to their personal spending habits. According to recent CivicScience data, a majority of student loan borrowers (58%) are at least ‘somewhat concerned’ about making payments when they resume, with one-third clocking in […]