Emotional well-being has seen its share of ups and downs in the last year or so. Ongoing tracking by the CivicScience Well-Being Index, which measures how strongly U.S. consumers report a range of different emotions, finds that fluctuations have coincided with major national and global events. These included the start of the war in Ukraine, […]
Economic Sentiment Slightly Recovers After Large Drop
Economic sentiment recovered slightly over the past two weeks, in the wake of the debt ceiling deal. The Penta-CivicScience Economic Sentiment Index (ESI) rose 0.2 points to 34.1. The overall increase in confidence was driven by jumps in just two of the ESI’s five indicators. Confidence in the overall U.S. economy increased the most, rising […]
Majority of Fans Oppose the PGA Tour and LIV Golf Merger
CivicScience frequently covers breaking tech news developments, available as a free preview to registered subscribers. For even more insights, get in touch. On Tuesday, the PGA Tour announced plans to merge with LIV Golf, which peeled off some of the biggest names in professional golf, including Phil Mickelson, Brooks Koepka, and Dustin Johnson. The Saudi-backed […]
5 Unexpected Consumer Insights About People Who Buy Clothing Dupes
Dupes – affordable alternatives that mimic high-end products – are trending among consumers today due to their stylish and cost-effective nature. Consumers can purchase a range of dupes, from clothing to beauty products, to follow today’s trends without compromising financial well-being. In addition to financial benefits, its popularity is largely attributed to social media. The […]
After Six Months, Here’s How Consumers Are Responding to ChatGPT
CivicScience frequently covers breaking tech news developments, available as a free preview to registered subscribers. For even more insights, get in touch. Half-birthdays are a little precious for the average person to celebrate, but ChatGPT’s made quite an impact in its first half-trip around the sun. Investors are salivating over the prospect of companies substantially […]
De-Influencer Marketing Holds an Edge Over Traditional Social Media Influencing
Brands have long partnered with social media stars to market their products and services in a positive light, typically in exchange for a commission. However, more recently, influencers are being more open and honest about which products they do not recommend at no commission – also known as “de-influencing.” This concept is the opposite of […]