As the calendar flips toward summer, we enter peak home improvement and renovation season. Better weather and longer sunny days give way to easier project completion. But how are Americans planning their renovations this year amid cooler but still high inflation? According to the most recent CivicScience data, nearly half of U.S. adults (48%) have […]
Three Predictive Spending Trends for Consumer Insights Leaders
Marketing and consumer insights leaders are hard-pressed to track and predict how consumers are responding to today’s challenging economic conditions, market trends, and competition. Time is of the essence – even armed with high-quality market research from survey panels, consumer preferences can change at the drop of a hat. Strategies that perform well today may […]
3 Things to Know: ‘Bracketing’ Online Retail Purchases Emerging As Common Practi
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. One in […]
Ticket Subscription Services Like MoviePass Might Win Some Infrequent Moviegoers
CivicScience frequently covers breaking entertainment news developments, available as a free preview to registered subscribers. For even more insights, get in touch. MoviePass has risen from the dead. After closing in 2019, amid financial troubles and service blackouts, the subscription-based movie ticketing platform announced plans to relaunch last year. It returned with beta testing earlier […]
MLB Pride Nights Are Most Popular With MLB Superfans
CivicScience frequently covers breaking news developments, available as a free preview to registered subscribers. For even more insights, work with us. Major League Baseball Pride Nights have become a contentious battleground in recent years. Last year, five Tampa Bay Rays players opted out of wearing pride logos on their jerseys. And this summer’s Los Angeles […]
Summer Travel Insights: Hotel vs. Airbnb Vacationers
Summer travel is heating up, and recent CivicScience data show that solo and international travel are trends to watch this season. Recent data also show that travel barriers are shifting from COVID-19 safety concerns to economic stressors. This is reflected in the spike in cost-effective travel, including road trips and staying with friends and family. […]