Insights below are highlights from the Back to School report, a three-part series focusing on back-to-school shopping habits and the socioeconomic forces impacting families, available in full to CivicScience clients. Not a client? Start here to access the report or download a free preview. Though back-to-school shopping may seem like a far off concept right […]
5 Unexpected Consumer Insights About Taylor Swift ‘Eras’ Concert-Goers
Taylor Swift’s “Eras Tour” – the 52-stop, 20-city, and 10-album event – is arguably the artist’s biggest and best tour yet, and it’s on track to be one of the highest-grossing tours of all time. “Eras” has sold out stadiums across the country and broke a record for most tickets sold in a day when […]
Netflix Might Drastically Reduce Its Young User Base With New Password-Sharing C...
Netflix has begun to crack down on password sharing, as promised, by emailing users it believes are spreading accounts between multiple households. This has been long teased by the streaming platform, as it hopes to boost revenue. The plan’s success or failure could be a tone-setter for other streaming services on the road to profitability. […]
QSR Consumer Insights: Majority Prefer Drive-Throughs, Gen Z Leads Way for Onlin...
The modern-day consumer has numerous decisions to make when it comes to fast-food dining. Not only do they have various cuisines and restaurant options, but they also have many choices for how they can order their food, ranging from ordering in-store to using a restaurant delivery app like DoorDash. Each method has advantages and disadvantages, […]
Betting Intent for NBA Finals Down From This Year’s Super Bowl, but Still Signif
For the first time in franchise history, the Denver Nuggets are heading to the NBA Finals, where they’ll take on either the Boston Celtics or Miami Heat. Those latter two teams are improbably headed to tonight’s Game 7 in the Eastern Conference Finals, despite the Heat taking an early 3-0 series lead. So after one […]
3 Things to Know: Most Americans Believe Social Media Is Harmful to Children, Us...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. 1. Nearly 9-in-10 U.S. adults believe social media is […]