With one flip of the calendar, we step further into prime concert, festival, and live event season. Last year was a big year for the live entertainment industry following years of pandemic cancellations and empty venues. One of the world’s largest event promoters, Live Nation Entertainment, reported record concert attendance in 2022 from over 43,600 […]
5 Things You Didn’t Know About Red Bull Fans
Red Bull – the top-selling energy drink in the United States – has successfully built a brand that embodies adventure and risk-taking. Through their social media videos of athletes doing crazy stunts and sponsorships with NASCAR and Major League Soccer teams, Red Bull showcases how their energy drinks #givesyouwings. So, how much does the brand […]
3 Things to Know: Majority of Americans Willing To Take Drugs Off-Label, 1 in 5 ...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience SPEC Report, an exclusive weekly report covering relevant social, political, economic, and cultural trends to help brands better understand and communicate with consumers. 1. American households report virus cases, but […]
Wayfair’s 2023 Way Day Sale Held Strong, but Shoppers Had More Trouble Finding D
Not that Amazon Prime Day was the first retailer-specific e-commerce sale, but it’s certainly the one every other company is keeping pace with. Wayfair’s take on the concept is Way Day, which CivicScience data found a striking 23% of U.S. adults shopped during the two-day sales event last year. But with 2023’s Way Day now […]
Spring Travel Report: Inflation Not Enough to Quell Travel Intent, Cost-Effectiv...
As the weather in most parts of the country begins to warm, Americans are starting to make their travel plans for the spring and summer seasons. What does American travel planning look like with Memorial Day now just a few weeks away? Here are three leading insights from the CivicScience Spring Travel Report, which clients receive […]
Key Retail Insights Among U.S. Hispanic Adults
The United States is a diverse nation of consumers with different wants and needs, backgrounds, opinions, values, and expectations. However, not all voices are always clearly heard, often leading to decision-makers remaining ill-informed. CivicScience’s robust privacy-centric polling platform, fueled by our media partnerships, enables Americans from all walks of life to be heard and informed. […]