From discounts and rewards to earning points, reward programs allow retailers to build brand loyalty while offering consumers an incentive to sign up. The latest CivicScience data show that experience with loyalty programs is widespread – 7-in-10 U.S. adults say they’re enrolled in at least one at a retailer, such as grocery or drug stores. […]
As Netflix Shuts Down Its DVD Service, Where Does the Home Video Market Stand?
Last week brought the news of Netflix ending its DVD rental-by-mail operation, which was the company’s first way into millions of American households. Although Netflix has shifted its focus to streaming in a big way over the past decade, it still offered disc delivery for movie and TV fans looking for a broader selection, better […]
The State of Financial Literacy in the U.S.
Unfortunately, when it comes to money matters, what you don’t know can hurt you – and according to recent data, numerous Americans are not as financially literate as they could be. Financial literacy refers to how well an individual understands money topics such as saving, investing, budgeting, income, interest rates, and spending habits. When a […]
Infographic: Forecast for Mother’s Day 2023
Mother’s Day is a few weeks away (May 14). What can we expect to see this year? CivicScience data show that overall consumer spending on the holiday doesn’t look as sunny as last year. However, celebrators look to spend more at restaurants and on flowers and other retail goods. Get all the details in the […]
Economic Sentiment Increases for Second Reading in a Row
Economic sentiment slightly increased over the past two weeks, the first increase in sentiment in back-to-back readings this year. The Penta-CivicScience Economic Sentiment Index (ESI) rose 0.2 points to 34.5. Three of the ESI’s five indicators increased over the past two weeks. Confidence in buying a new home grew the most, rising 0.9 points to […]
Direct-to-Consumer Shoe Shoppers: Rothy’s vs. Allbirds
Direct-to-consumer (DTC) marketing was once an ideal retail approach for companies looking to remove the cost of middlemen and build brand loyalty directly with consumers. Covid lockdowns intensified this approach due to increased online shopping and social media usage. However, reports suggest direct-to-consumer is challenging and looks different today because more consumers are shopping in-store, […]