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Discord Favorability Increases, Shows Potential To Win Users Cutting Back on Twi...

Discord, a social messaging platform popular with gamers and fan communities, has recently become the focus of national security news. The 21-year-old Massachusetts Air National Guard airman Jack Teixeira was arrested last week for leaking classified documents in connection to the Ukraine war on a Discord server.  Given its heightened visibility, CivicScience gauged how American […]

3 Things to Know: A Third of Americans Plan to Relocate This Year, Democrats Twi...

CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience SPEC Report, an exclusive weekly report covering relevant social, political, economic, and cultural trends to help brands better understand and communicate with consumers. 1. Many Americans will be moving this […]

Athleisure Wear Brands That Rank Among Gen Z – Nike Is No.1

From leggings and sweatpants to hoodies and athletic tops, the pandemic saw a huge surge in athleisure wear interest. Loungewear/leisurewear became all about comfort and convenience while working at home. However, as more people returned to public life, their apparel choices shifted toward casual wear (jeans, khakis, etc.) over loungewear. Despite this, the athleisure trend […]