CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience SPEC Report, an exclusive weekly report covering relevant social, political, economic, and cultural trends to help brands better understand and communicate with consumers. 1. Intent to travel is up, but […]
Crocs Interest Booms Post-Pandemic, Kardashian Fans Most Favorable to the Clogs
Once an early 2000s favorite and then a “pandemic shoe,” Crocs are now a staple shoe for many consumers and arguably one of the most “love-hate” shoes today. When they first hit stores in 2002, the brand was a fan favorite for its color options, Jibbitz shoe charms, and movable straps. Eventually, their popularity fizzled […]
Medicaid Rollbacks Have 2 in 5 Current Recipients Worried About Losing Insurance
CivicScience data from February found that two-thirds of Americans were looking forward to the official end of the COVID-19 pandemic as a federal public health emergency, which the Biden administration has set to expire in early May. However, the end of the emergency could also impact millions of recipients and families with Medicaid coverage. Medicaid/CHIP […]
Many U.S. Consumers Continue to Rely on Savings for Everyday Essentials and Livi...
Economic pressures are impacting American households in different ways. For some, that means finding alternative avenues to finance everyday essentials like groceries, such as shopping online or using buy now, pay later services. For others, that means holding back on making big purchases or saving that tax refund instead of spending it on new clothes […]
The Ford vs. Chevy 360 Report
Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]
5 Things You Didn’t Know About Americans Who Say They’re Environmentally Conscio
With April being the official start of Earth Month – the annual awareness month for protecting the planet – CivicScience wanted to take a closer look at Americans who are environmentally conscious, this month and beyond. The latest data show that just over a quarter of U.S. adults report they adjust their lifestyle to help […]