Spring is in full swing, with Easter Sunday now just a few days away. Current CivicScience data find that 83% of U.S. adults are likely to celebrate the upcoming holiday. What do Easter plans look like for Americans this year? Will high costs associated with inflation affect celebrations? Check out the latest holiday trends with […]
Infographic: The State of the Grocery Industry
The pandemic has made lasting impacts on the grocery industry. Consumers are faced with economic uncertainties and inflationary grocery prices, which has led many to alter the way they shop for groceries or forgo purchases altogether. As this rapidly changing industry continues to shift, industry leaders need a complete understanding of the grocery market to […]
Dunkin’ Heats Up the Fast-Food Breakfast Wars, Gen Z Leads the Way
Much has been made over the chicken sandwich wars within the last several years. Though that particular debate appears to be in a dormant state at the moment, things look to be heating up on another front in the fast-food/quick service industry: breakfast. McDonald’s is experimenting with adding Krispy Kreme donuts to its breakfast menu […]
Nearly One-Third of iPhone Users Are Likely to Choose Apple Pay Later Over Anoth...
Buy now, pay later (BNPL) is nothing new. Companies like Affirm and Klarna have allowed consumers for years to take out loans at the point of purchase. However, this concept is picking up interest as consumers are faced with rising prices and economic uncertainties. Per recent CivicScience data, a large percentage of consumers are currently […]
3 Things to Know: Gun Violence Concerns Rose Sharply, Federal Social Media Regul...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience SPEC Report, an exclusive weekly report covering relevant social, political, economic, and cultural trends to help brands better understand and communicate with consumers. 1. Severe gun violence concerns saw a […]
Your Healthiest and Wealthiest Employees Will Probably Work Past 65
There’s never been a one-size-fits-all approach to retirement. While some adults choose to hang it up at age 65 or sooner and never work a day in their lives again, the reality for most is more nuanced – and not everyone who stays in the workforce does so for the same reasons. CivicScience recently asked […]