With about three weeks to go until the April 18th filing deadline, it’s time to check in on the latest tax data. Earlier this month, CivicScience released key trends among American taxpayers in our teaser report. Here are three leading insights from our new full-length Tax Season Report. This year, tax season is all about […]
Over 1 in 10 U.S. Adults Are Having Second Thoughts About Their Current Bank
Tracking movement closely day by day, CivicScience data show that trust in banks remains well below average among U.S. adults, tumbling five percentage points after news of the Silicon Valley Bank failure. Currently, 39% of U.S. adults say they have little to no trust in banks. Although trust remains stable and has not slid further […]
Buy Now, Pay Later Services Show Growth Potential Among Lower-Income Grocery Sho...
Americans are testing every tool at their disposal to combat rising prices and economic uncertainty. Per the latest CivicScience data, as many as 4-in-5 are forgoing purchases at the grocery store due to rising prices. And a recent study from Adobe Analytics found that money spent on groceries online via “buy now, pay later” services […]
3 Things to Know: 4 in 5 Americans Cut Back Grocery Shopping Due to Costs, Conce...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience SPEC Report, an exclusive weekly report covering relevant social, political, economic, and cultural trends to help brands better understand and communicate with consumers. 1. Four in five U.S. adults report […]
How Brand Values and Women-Owned Businesses Influence Women’s Consumer Choices
Women make up half the population of the U.S., but are estimated to drive more than 80% of consumer purchases, through a combination of buying and influence. Women’s discretionary spending power on a global scale is only expected to grow, placing a major emphasis on brands to get in touch with the woman consumer. CivicScience […]
Majority of Americans Expect to Personally Be Impacted by Climate Change in the ...
Earlier this week, a report commissioned by the United Nations issued a dire warning about the next decade of climate change. According to the Intergovernmental Panel on Climate Change report, global average temperatures are expected to rise above the 1.5 degrees Celsius warming threshold outlined in the 2015 Paris agreement by the first half of […]