Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]
More Than Half of Those Who Plan To Move This Year Eye Single-Family Homes
With a slumping yet still competitive housing market, persistent inflation, and the maze of logistical hurdles involved in relocating, moving is a challenging balancing act of competing priorities. What does it all mean for Americans looking to move today? How are they handling the difficult process, and where is it taking them? Single-Family homes are […]
Majority of Americans Say It’s Important To Know the Definitive Origins of COVID
Since the COVID-19 pandemic began, there’s been no definitive scientific consensus pointing toward the origins of the virus. While the first known case was identified in Wuhan, China, experts have debated whether this coronavirus is of zoonotic origin (transmitted from bat to human, in this case) or the result of an accidental laboratory leak in […]
Americans Aren’t Looking to Break the Bank This Wedding Season
There’s no denying the fact that the wedding industry is huge in the U.S., with the cost of venues, catering, attire –and so much more – quickly adding up as couples approach their big day. And with the wedding season just around the corner, wedding costs are likely on many Americans’ minds. So what kind […]
3 Things to Know: Americans Support a 4-Day Workweek, 1 in 4 Report Not Seeing a...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week: 1. Americans are largely favorable to a four-day workweek. The pandemic undoubtedly changed the dynamics of the traditional workweek, from work-from-home job opportunities to more flexible hours. More recently, the concept of a four-day/32-hour week has been […]
Priorities Shift for Borrowers Awaiting Biden’s Student Loan Forgiveness Plan
Student loan borrowers can’t yet breathe a sigh of relief. After being put into action last year, it’s estimated that more than 23 million Americans have already applied for President Biden’s student loan forgiveness plan, although those who qualified have yet to receive any debt relief after the plan was blocked due to legal challenges. […]