This Friday will mark one year since the Russian invasion of Ukraine, which led to warfare locked in a perpetual state of stalemate and tens of thousands of casualties. President Biden recently made a surprise visit to Kyiv and Ukrainian President Volodymyr Zelensky, ahead of the U.S. pledging further sanctions against Russian elites and funding […]
Three-Quarters of Fast-Food Diners Expect Their Orders in 5 Minutes or Less
Sure, “fast” in fast-food or fast-casual restaurants implies an element of speed, but how fast do Americans think these restaurants should serve them before they take their business elsewhere? Does the need for speed reign supreme, or is patience truly a virtue? Fast-food diners say “5 minutes or less.” According to the latest CivicScience […]
3 Things to Know: National Security Concerns Rise as Comfort Traveling Holds Ste...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week: 1. Terrorism and national security threat concerns are up this month. Americans may be feeling more positive about the future of the economy, but they are also becoming more concerned about national security. CivicScience data show that […]
Gen Z Shoppers Eye Tech Products and Mattresses for Presidents Day Sales
Presidents Day may be a day to honor past presidents, but for retailers, the three-day weekend provides the opportunity to hold the first major sales event of the year. But just how interested are Americans in shopping Presidents Day sales? According to the latest CivicScience polling data, nearly 1-in-5 U.S. adults (19%) have started shopping […]
Economic Sentiment Jumps Sharply, Reaching Highest Level Since March 2022
Economic sentiment increased sharply over the past two weeks. The Penta-CivicScience Economic Sentiment Index (ESI) rose 2.0 points to 36.9, the largest single-reading increase since July 2022 and the highest reading since March 2022. All five of the ESI’s indicators increased over the past two weeks, the first time all indicators have moved in positive […]
Will 2023’s Dry January Lead to a More Permanent Shift in Drinking Habits?
It’s one thing to say you’ll participate in Dry January all the way back in December – and another thing entirely to actually go the whole month without drinking any alcoholic beverages. The annual ritual (not to be confused with the official Dry January program, which has more comprehensive protocols) maintained intent levels similar to […]