CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week: 1. A third of U.S. adults say they’re at least ‘somewhat likely’ to donate to earthquake disaster relief. A devastating earthquake left thousands dead and many more homeless in Turkey and Syria last week. CivicScience polling shows […]
Galentine’s Day Pales This Year – But Self Gifting Is Red Hot
It’s February and, as ever, with Valentine’s Day around the corner, love is in the air. But while romantic love may be many an American’s first thought during this season, acknowledging other types of love – including love for friends and self-love – is also a part of the conversation. So who will be celebrating […]
Well-Being Remains Resilient in the New Year, but Not for All Americans
The new year entered with a string of difficult events. Mass shootings in California led to escalating concerns about gun violence, natural disasters struck across the country, and several high-profile police brutality cases received national coverage, including the death of Tyre Nichols. The latter was an especially unwelcome banner into Black History Month. In addition, […]
Valentine’s Day Insights – 1 in 10 Celebrators Say the Holiday Is More Important
Valentine’s Day is right around the corner. What does this year’s February 14 hold for consumers across the country? How will people celebrate and what gifts will they give to the people they love? Nearly 50% of the U.S. population intends to celebrate Valentine’s Day this year. Eleven percent of U.S. adults plan to go […]
Infographic: Which Team Is America’s Super Bowl Favorite?
America’s biggest sporting event is right around the corner, but the country is deeply divided on which team — either the Kansas City Chiefs or the Philadelphia Eagles — they think will win and which team they want to win. Check out CivicScience’s Super Bowl infographic to find out who Americans will be rooting for. Contact […]
DoorDash Leads Among Food Delivery Apps, Partnership With Roku Holds Potential
During the height of the COVID-19 pandemic, hundreds of thousands of Americans opted to order in while staying sheltered in their homes. It’s estimated that meal delivery sales reached all-time highs and by mid-2022 had grown an estimated 8% year-over-year. However, industry trends show that food delivery aggregators saw a steep decline by the end […]