Has alcohol lost its appeal among Gen Z? Countless articles over the last few years (such as this one) have made the point that drinking has become decidedly unpopular among the youngest adults. Past CivicScience studies have indeed shown that Gen Z adults were the most likely to participate in sober-curious viral trends, such as […]
3 Key Social Media Trends Among Gen Z and Millennials
CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, work with us. Earlier this year, CivicScience data found that young adults today report less social media usage than young adults five years ago. In particular, Gen Z adults aged 18-24 spend less time on social media […]
Top Cereal Insights for National Cereal Day
Today, even breakfast cereal gets its own holiday (March 7). Hot or cold, granola or flakes, Americans love cereal. Here are a few quick-bite cereal insights from the latest CivicScience polling data in celebration of the traditional breakfast staple. Most Americans chow down on cereal weekly – and Gen Z eats the most. Nearly three-quarters […]
Three-Quarters of Fast-Food Diners Expect Their Orders in 5 Minutes or Less
Sure, “fast” in fast-food or fast-casual restaurants implies an element of speed, but how fast do Americans think these restaurants should serve them before they take their business elsewhere? Does the need for speed reign supreme, or is patience truly a virtue? Fast-food diners say “5 minutes or less.” According to the latest CivicScience […]
A Growing Number of Americans Report Taking Prescription Medications Daily
Prescription medications used to treat chronic or long-term conditions such as high blood pressure, diabetes, and heart disease are a part of everyday life in many American households. But how has prescription medication usage changed with the emergence of the pandemic? Recent CivicScience poll results reveal the picture of maintenance prescription drug use in the […]