Higher interest rates, supply chain issues, and, more recently, the resumption of student loans have all significantly impacted purchasing behaviors when it comes to buying/leasing a new car. According to the latest CivicScience data, 7% of U.S. adults are ‘very likely’ to buy or lease a new car in the next 90 days, and another […]
3 Things to Know: A Third of Americans Plan to Relocate This Year, Democrats Twi...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience SPEC Report, an exclusive weekly report covering relevant social, political, economic, and cultural trends to help brands better understand and communicate with consumers. 1. Many Americans will be moving this […]
Tesla’s Price Drops Aren’t Cutting It With Most EV Intenders – Toyota Leads the
Tesla has slashed prices five times thus far in 2023, with the most recent cut coming late last week. The electric auto giant hopes to drive demand, even if the move comes at the expense of profitability and the company’s stock price, if Monday’s early returns are any indication. Although the January price cuts were […]
The Ford vs. Chevy 360 Report
Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]