Discover unexpected consumer insights and learn how your brand can benefit from the 4+ million daily survey responses available in the InsightStore™ – get started. While many companies are still fostering high hopes for the new year, Citigroup is ringing in 2024 with plans for massive job cuts, after what’s being described as a ‘disappointing’ quarter. Citibank, […]
Consumer Financial Health Outlook Ended the Year on a High Note
What do Americans expect their personal financial situation to look like in six months? According to the latest data from ongoing collection by the CivicScience Consumer Financial Health Index (CFHI), consumers ended 2023 feeling increasingly optimistic about the short-term future of their overall financial health. The index reached a weekly score of 66.5%, the highest […]
Infographic: TurboTax Vs. H&R Block Intenders
CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more. As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore™, CivicScience examines two of the largest tax return […]
Consumer Financial Health Gets Back on Track in Q4
The consumer financial health of the nation was in a free fall since the summer, with things looking the bleakest by the end of last month. But similar to economic sentiment and emotional well-being, the CivicScience Consumer Financial Health Index (CFHI) showed a major turnaround in November. Consumers reported significantly improved outlook on their income, […]
Financial Health of U.S. Consumers Falls to Lowest Point of the Year
After a brief reprieve last month, the reported financial health of U.S. consumers reached the lowest point of the year. The CivicScience Consumer Financial Health Index (CFHI), which measures how consumers respond to economic conditions and events in real-time, declined to a score of 60.8 during the last week in October. On a positive note, […]
Online-Only Banks Are Gaining Ground With Gen Z
Forty years ago, digital banking got its start in America when a major financial institution first offered remote banking services to a select few. Today, CivicScience data show 85% of U.S. adults are banking online and 72% are banking from a mobile device for at least some portion of their retail banking (yearly averages). The […]