CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more. As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore™, CivicScience examines the two largest beauty brands: Estée […]
3 Things to Know About Sephora Customers This Week
Welcome to another installment of CivicScience’s tracking insights into the most important and current trends in America today, as seen through the lens of different brands each week. CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. This week, we studied more than 44,000 Sephora customers […]
Luxury Cosmetics in Demand, Celebrity Brands Win With the Gen Z Market
When it comes to consumer products, luxury is nothing new. In fact, many of the major luxury legacy brands we know today, such as Chanel, Dior, and Armani, have been around for decades – if not longer. Currently, personal luxury goods make up a market of more than $300 billion. However, in recent years, the […]
Sunscreen Trends: Daily Usage Is Up, Coppertone Ranks No.1, SPF Makeup Shines Wi...
CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, get in touch. Sunscreen is emerging as an important step in many Americans’ skincare routines. Today, its marketed benefits go beyond protecting the skin against harmful UV rays; it helps restore damaged skin, promotes anti-aging, and reduces the […]
Key Skincare Trends: Men’s Skincare, Top Products, and the Connection With Menta
Skincare has long been associated with the pursuit of youthful, glowy skin. However, the skincare industry has experienced a shift in recent years due to an increasing emphasis on self-care, overall well-being, and inclusivity in the beauty space. Additionally, the pandemic fueled the makeup-to-skincare transition, which pushed skincare brands to adapt to consumers’ diverse needs […]
Key Trends ‘Shaping Up’ the Botox Industry
Botox is booming in popularity, to say the least. The global botulinum toxin market (the ingredient inside of the injections) is anticipated to reach $15.4 billion by 2030, and nearly 3.6 million people received cosmetic injections in 2021 – the year of the post-pandemic botox boom. With high forecasted demand, where does botox interest currently […]