CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients, covering the latest news and insights to help brands better understand consumer behavior and how […]
Twitter Alternative Bluesky Shows Promise, May Not Peel Off a Majority of Users ...
As Twitter becomes a functionally different place – with no unpaid blue checkmarks, legacy users bolting, and much longer posts available for those willing to pay up – many are hungry for an alternative. It might just look a lot like the original product: Bluesky, which began as a Twitter initiative and is backed by […]
Scripted TV Fans More Likely to Support Labor Unions, Plus Other Writers Strike ...
After failing to reach a contract agreement, Hollywood film and TV writers are on strike for the first time in 15 years. The Writers Guild of America members, who begin picketing on Tuesday, seek higher pay and security in response to rapid changes brought on by the streaming era. Not every type of show will […]
Wayfair’s 2023 Way Day Sale Held Strong, but Shoppers Had More Trouble Finding D
Not that Amazon Prime Day was the first retailer-specific e-commerce sale, but it’s certainly the one every other company is keeping pace with. Wayfair’s take on the concept is Way Day, which CivicScience data found a striking 23% of U.S. adults shopped during the two-day sales event last year. But with 2023’s Way Day now […]
As Netflix Shuts Down Its DVD Service, Where Does the Home Video Market Stand?
Last week brought the news of Netflix ending its DVD rental-by-mail operation, which was the company’s first way into millions of American households. Although Netflix has shifted its focus to streaming in a big way over the past decade, it still offered disc delivery for movie and TV fans looking for a broader selection, better […]
Carlson, Lemon Exits Likely to Cause Disruption for Fox and CNN Viewership
Monday brought a pair of high-profile separations in the cable news world. Fox News announced its decision to part ways with Tucker Carlson, followed shortly by news of Don Lemon’s departure from CNN. Although neither network provided much in the way of specifics, the firings seemed to catch both anchors – and the entire media […]