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Brand Equity Has the Highest Influence on 55+ Shoppers

A version of this article originally appeared in ROAR Forward as part of a collaboration with their quarterly ROAR Report. For more retail insights like this from CivicScience, get in touch. With the wide variety of ways that retailers make shopping available to consumers through stores, brands, discounters, and shopping sites all developing multiple platforms, […]

What Separates Walmart+ Members From Amazon Prime Members?

CivicScience constantly tracks the latest developments in the retail industry. For even more insights into where your brand stands, get in touch. Since its launch in 2020, Walmart+ has positioned itself as a versatile alternative to Amazon Prime. In addition to free product delivery, fuel discounts, and Paramount+ bundled access (along with exclusive screenings for […]