CivicScience is constantly tracking the latest developments in retail and e-commerce. For even more valuable insights we won’t publish, book a meeting today. There are still a few hours left to get a taste of those Prime Day deals. CivicScience previewed interest in Amazon’s annual flagship sale last week, finding a strong surge in shopping […]
Prime Day Interest Jumps More Than 10 Percentage Points From 2022
Everyone wants a piece of Prime Day. Amazon’s flagship summer sale has spawned a number of competitor sale events, from Walmart, Target, and more – all combining to make July one of the busiest online shopping months outside the holiday season. CivicScience has long tracked the expected turnout for Prime Day and rival events, along […]
Wayfair’s 2023 Way Day Sale Held Strong, but Shoppers Had More Trouble Finding D
Not that Amazon Prime Day was the first retailer-specific e-commerce sale, but it’s certainly the one every other company is keeping pace with. Wayfair’s take on the concept is Way Day, which CivicScience data found a striking 23% of U.S. adults shopped during the two-day sales event last year. But with 2023’s Way Day now […]
Direct-to-Consumer Shoe Shoppers: Rothy’s vs. Allbirds
Direct-to-consumer (DTC) marketing was once an ideal retail approach for companies looking to remove the cost of middlemen and build brand loyalty directly with consumers. Covid lockdowns intensified this approach due to increased online shopping and social media usage. However, reports suggest direct-to-consumer is challenging and looks different today because more consumers are shopping in-store, […]
E-Commerce Delivery Problems Disproportionately Impact Lower Earners and Urban R...
For many Americans, the pandemic rewired their relationship with package delivery. The newfound explosion of weekly and daily deliveries (Amazon delivered an estimated 7.7 billion global packages in 2021, for scale) collided with supply chain challenges in the past year to adjust service expectations. But just over one-quarter into 2023, how satisfied are Americans with […]
5 Things You Didn’t Know About People Who Plan to Use AR Shopping Apps
What’s in store for the retail industry? According to the 2023 National Retail Federation conference, brands are placing an increasing emphasis on building customer relationships through “retailtainment,” also known as building an immersive store experience. By doing so, brands can attract more foot traffic, drive conversions, and build long-term brand loyalty. But how can brands […]