CivicScience is constantly tracking consumer response to breaking news events. For even deeper insights we won’t publish, get in touch. With student loan payments set to resume on October 1, American companies are breathlessly awaiting how borrowers might cut back on spending as they face their first loan bills in over three years. Previous CivicScience […]
Which Retail Brands Are Preferred by Gen Z vs. Gen X?
Holiday shopping is already in full swing for some Americans. This is partially due to the plethora of summer sales events, such as Amazon Prime Day and Target Circle week, where consumers crossed items off their back-to-school and holiday shopping lists. Retail bargain events have also conditioned shoppers to wait for sales to convert – […]
3 Things to Know: Pet Trends While Vacationing, Gen Z’s Love of Rice (and Srirac
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Nearly one-quarter […]
Younger Americans Are Leading the Cruise Industry Comeback
The cruise industry has undoubtedly experienced a rocky few years, as the pandemic brought on declining interest in cruise vacations. However, the skies appear to be clearing up. Many consumers are now on board for cruises to combat high airfare prices and limited accommodation options. Additionally, reports show that interest in cruise travel is at […]
Gen Z’s Mixed Perspectives on Alcohol – Three Quick Trends
Has alcohol lost its appeal among Gen Z? Countless articles over the last few years (such as this one) have made the point that drinking has become decidedly unpopular among the youngest adults. Past CivicScience studies have indeed shown that Gen Z adults were the most likely to participate in sober-curious viral trends, such as […]
Infographic: College Intent and Perspectives Among Gen Z
CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, get in touch. Every year, millions of students start investing time and money into their personal and professional goals, whether they go to college, start working, or attend a technical school. However, high school graduates – specifically, Gen […]