CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, work with us. Earlier this year, CivicScience data found that young adults today report less social media usage than young adults five years ago. In particular, Gen Z adults aged 18-24 spend less time on social media […]
Gen Z’s Future Goals – Top Insights on Careers, Homeownership and More
It’s well known that economic pressures and student loan debt have had a major impact on the Millennial generation. By the time Millennials were graduating high school, the cost of a 4-year education had risen dramatically, as median income was stagnating, putting Millennials at a disadvantage compared to their Baby Boomer parents and leading them […]
5 Unexpected Consumer Insights About People Who Buy Clothing Dupes
Dupes – affordable alternatives that mimic high-end products – are trending among consumers today due to their stylish and cost-effective nature. Consumers can purchase a range of dupes, from clothing to beauty products, to follow today’s trends without compromising financial well-being. In addition to financial benefits, its popularity is largely attributed to social media. The […]
Fast-Food Chains That Rank Among Gen Z – Chick-fil-A Is No.1
Gen Z is clearly a generation with diverse tastes and interests when it comes to dining out. CivicScience trend tracking has shown that Gen Z dines out more than the typical U.S. adult, and they’re more likely to be brand-conscious consumers who highly value food prices. But what do fast-food habits look like for this […]
Top Fashion Trends According to Consumer Data
Fashion in 2023 is all about nostalgia, comfort, and self-expression – here are the current trends you should be expecting in the fashion industry, according to the CivicScience InsightStore: 1. Gen Z has the biggest pulse on fashion, with social media as a growing source of fashion inspiration. More and more Americans are following fashion […]
Gen Z More Optimistic About Reversing the Impacts of Climate Change
In its recently updated report, the UN Intergovernmental Panel on Climate Change (IPCC) stated that if the current rate of carbon emissions persists, the world will exhaust its remaining “carbon budget” (the maximum amount of emissions that can happen in order to still meet targets to limit global warming) by 2030. If that is the […]