From leggings and sweatpants to hoodies and athletic tops, the pandemic saw a huge surge in athleisure wear interest. Loungewear/leisurewear became all about comfort and convenience while working at home. However, as more people returned to public life, their apparel choices shifted toward casual wear (jeans, khakis, etc.) over loungewear. Despite this, the athleisure trend […]
Young U.S. Adults Avoid Seeking Medical Care at Profoundly High Rates Due to Hea...
According to recent data, the U.S. spends significantly more on healthcare than most countries, but this doesn’t mean the nation has better healthcare results. It is estimated that spending on healthcare in 2021 reached a whopping $4.3 trillion, averaging $12,900 per person. In comparison, other prosperous countries only spend about half this amount per person. […]
Airlines That Rank Among Gen Z – American Airlines Is No.1
CivicScience’s always-on polling shows that Gen Z is clearly a generation with diverse tastes and interests. Whether it’s how they shop for clothes, the type of ads they pay the most attention to, or how they practice self-care, it’s evident that Gen Z differs from the Gen Pop. In this ongoing series, we’ll examine how […]
For Gen Z and Millennials, SAD May Be the Seasonal Norm
Seasonal Affective Disorder (SAD) is recognized as a type of depression that can take hold in the fall and winter months. SAD may not get enough attention over the winter season, but plenty of Americans are affected by it, whether officially or unofficially diagnosed. Recent CivicScience polling finds that 37% of U.S. adult respondents who […]
Jeans Are Getting Faded Out by Gen Z Shoppers and Remote Workers
Is denim’s popularity on the decline among consumers? Recent reports suggest that demand for denim is being replaced by growing demand for jeans alternatives, particularly chinos and cargo pants. New CivicScience polling data finds that jeans are still a staple for more than half of U.S. adults, as 57% report wearing jeans regularly – 26% […]
Which Types of Ads Resonate With Gen Z?
What does it take for marketers and advertisers to reach Gen Z audiences? Of course, social media is a main avenue for advertising – 88% of Gen Z adults reported using social media daily in 2022. But where do other types of media stand with advertising to Gen Z, such as TV? CivicScience polled respondents […]