CivicScience’s ongoing tracking shows that Gen Z is clearly a generation with diverse tastes and interests. Whether it’s how they utilize social media, the type of streaming content they consume, or how concerned they are about the environment, it’s evident that their interests differ from the Gen Pop. In this ongoing series, we’ll take a […]
Young Adults Far More Likely to Trust That Tech Companies Protect Their Personal...
To what extent do Americans trust tech companies to act responsibly with their personal data? January poll results from CivicScience indicate that the public remains heavily split on the topic, reflecting significant differences across age demographics. As a whole, trust is mediocre at best. Asked to rate their trust in tech companies to protect their […]
3 Quick Self-Care Trends That Lead Among Gen Z
Gen Z is a generation of diverse interests and habits. CivicScience data show many Gen Z adults are concerned about their overall health and well-being – from prioritizing fitness, to improving financial wellness, to using teletherapy services. At the same time, data also show they are a generation dealing with high levels of stress and […]
Consumers Grow Less Supportive of Brands Taking a Stand on Social & Political Is
To what extent do people choose brands that align with their personal values and beliefs? That’s the billion-dollar question challenging businesses, brands, and marketers today. Here are four leading insights based on the latest CivicScience polling data to help guide brands in 2023. 1. How important is it for companies to ‘have a heart’? Around […]
The Future of ‘Avatar’ Is Safe in the Hands of Gen Z
Even if they didn’t realize it, the world was ready to go back to Pandora. After 13 long years between installments, “Avatar: The Way of Water” has swum past even the more bullish projections, recently passing “Top Gun: Maverick” to become the highest-grossing global release of 2022. It’ll have a tougher journey to pass Tom […]
Gen Z In-Focus: Young Adults Today Report Less Social Media Usage Compared to Fi...
This ongoing CivicScience series digs deep into the data to explore how young adults today (Gen Z aged 18-24) differ from young adults five years ago (Millennials now aged 25-30). What can we learn about these generations – one which entered into adulthood prior to the pandemic, the other now coming of age in the […]