CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Start here to learn more. 1. The majority of […]
Interest in NCAA Basketball and Professional Women’s Hockey Highlight Women’s Sp
The year 2023 was a banner one for women’s sports. From smashed viewership and attendance records to stars like Caitlin Clark, Angel Reese, Coco Gauff, and Simone Biles fueling excitement. The latest CivicScience data show slightly more than a quarter (27%) of U.S. adults are at least ‘somewhat’ interested in watching or attending a women’s […]
Digital Ads Continue to Become More ‘Relevant’ to Consumers, Especially Gen Z
Looking to drive winning ad strategies this election year? Don’t miss the upcoming webinar What We’re Seeing: CivicScience for Political Advertising, presented by John Dick, CivicScience CEO. Register now. This year marks the 30th anniversary since the first digital ad made its debut online – a banner ad from AT&T, which garnered a click-through rate […]
Four Fitness Trends to Watch in 2024
New Year’s resolutions are in full swing for many Americans, and despite shifting priorities in goal-setting for 2024, ‘better fitness/exercise’ is still among the top priorities. Here’s a close look at four fitness trends that could take shape in the new year: Answer our Polls: Did you set any health and fitness goals for this […]
The Rally Continues: Economic Sentiment Increases to Its Highest Point in Over a...
Economic sentiment posted another strong increase over the last two weeks. Two things are significant about this latest reading: it represents the biggest single-reading jump in over a year (rising 2.2 points to 37.7), and the ESI now stands at its highest value since March 1, 2022. Just as in the last reading, all five […]
Unlocking Nextdoor Usage in 2024, From Business Recommendations to Staying Aware
For some Americans, their means of staying up on the local happenings involves opening the Nextdoor app. Nextdoor is available in over 260,000 neighborhoods in the U.S. and went public just over three years ago, but it’s been rough times for the company of late. How many Americans scroll through Nextdoor, and what are they […]