To discover more unexpected consumer insights and learn how you can leverage our database of 4+ million daily survey responses, get in touch. Over the last decade, Friendsgiving has become an annual tradition for many Americans. People enjoy celebrating this twist on Thanksgiving, as it can take place on any day of the week, usually involves […]
American Eagle vs. Express: 5 Key Consumer Insights As Holiday Shopping Ramps Up
According to ongoing CivicScience tracking data, just over half of consumers (51%) intend to buy clothing, apparel, and jewelry as holiday gifts this year, narrowly trailing gift cards (53%) as the leading gifts of choice. Two major retail brands poised to benefit from these plans as holiday shopping ramps up with Black Friday just days […]
3 Things To Know – Thanksgiving Edition: 2 in 3 Will Stay Local, More Plan To Ta
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Nearly 3 […]
Infographic: Thanksgiving’s Importance to Americans Rebounds
CivicScience has a constant pulse on the latest consumer sentiment and expectations surrounding the holiday season. Get in touch to learn more about how the InsightStore can benefit your brand. Thanksgiving is on par with Christmas as the most ubiquitous American holiday of them all. After all, 85% of Americans say they’ll celebrate Turkey Day this year […]
3 Things to Know About Aerie Shoppers This Week
Welcome to another installment of CivicScience’s tracking insights into the most important and current trends in America today, as seen through the lens of different brands each week. CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. This week, we studied more than 130,000 Aerie customers […]
Amazon Primed to Court Users of Competitors, Black Friday Shoppers With Exclusiv...
Amazon is now in its second season of exclusively hosting Thursday Night Football NFL broadcasts on Amazon Prime Video, and has seen an increase in viewership after a slow start to the season. The company will take their NFL coverage a step further by hosting the NFL’s first-ever Black Friday game, which will be free […]