Small Business Saturday – which started as a campaign by American Express in 2010 to support local businesses during the recession and became an official event recognized by the U.S. Senate in 2011 – generated $17.9 billion in revenue for small businesses last year. This annual event allows locally-owned stores to tap into the holiday […]
In-Store Black Friday Shopping Set to Compete With Online This Season, Gen Z Lea...
Black Friday is less than two weeks away, which means online retail sales are already live. While the concept of “Black Friday” has turned into a season of pre-Thanksgiving shopping, this year more consumers want to get offline and into stores on special sale days. According to CivicScience polling, 25% of consumers intend to shop […]
5 Unexpected Insights About People Who Read Memoirs & Biographies
To discover more unexpected consumer insights and learn how you can leverage our database of 4+ million daily survey responses, get in touch. Biographies and memoirs, such as Britney Spears’, the late Matthew Perry’s, and Prince Harry’s, have generated significant interest among consumers. According to CivicScience data, 3-in-10 U.S. adults say they enjoy reading this genre. […]
3 Things to Know About Express Customers This Week
Welcome to another installment of CivicScience’s tracking insights into the most important and current trends in America today, as seen through the lens of different brands each week. CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. This week, we studied more than 300,000 Express customers […]
2024 Election Mindset Tracker Preview: 3 Key Insights
As the 2024 presidential election comes into view, countless questions follow as to how the election cycle’s ups and downs will impact Americans. How are consumers’ changing attitudes playing out in their views on the economy, purchasing decisions, media habits, and lifestyle? The CivicScience 2024 Election Mindset Tracker is a new product that leverages CivicScience’s […]
Consumers Look to Level Up With PlayStation 5 as Holidays Approach
While Sony reported a dramatic drop in operating profit in its most recent earnings call, sales of its flagship gaming console, the PlayStation 5, were a bright spot. The news comes on the heels of its rival Microsoft (maker of the Xbox console) capturing the spotlight and generating excitement in the gaming realm with the […]