CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Homeschooling stands […]
Top Holiday Wine Trends of 2023 – Intended Spending Is Down, Online Buying Is Up
According to statistics, it is believed that 1-in-3 Americans (77 million) drink wine regularly every month. However, this figure has decreased over the years, with fewer people drinking wine regularly than other alcoholic beverages. Despite decreased wine drinking, it’s still an essential part of the American holiday season, with many buying wine for personal consumption […]
3 Things to Know About Little Caesar’s Customers This Week
Welcome to another installment of CivicScience’s tracking insights into the most important and current trends in America today, as seen through the lens of different brands each week. CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. This week, we studied more than a million Little […]
Multi-App Users and Subscriptions Power DoorDash Q3 Momentum Amid New Tipping In...
DoorDash just had its best quarter in Q3 since its IPO in 2020. Ongoing CivicScience tracking provides a glimpse into current usage against its biggest competitor, Uber Eats, as well as how consumers might respond to a new initiative to encourage tipping on orders. Examining DoorDash and Uber Eats head to head from the latest […]
Economic Sentiment Falls to Its Lowest Point in Over a Year
Economic sentiment declined over the last two weeks, falling to its lowest point in over a year. The Penta-CivicScience Economic Sentiment Index (ESI) decreased 1.1 points to 32.0. Four of the ESI’s five indicators decreased over the past two weeks. Confidence in personal finances decreased the most, falling 1.9 points to 51.8. —Confidence in making […]
5 Unexpected Consumer Insights About People Who Plan to Use Advent Calendars Thi...
If you’re interested in discovering more unexpected consumer insights or would like to learn how you can leverage our database of 4+ million daily survey responses, get in touch. As the end of the year comes into view, advent calendars are making their annual appearance. What was once a primarily religious holiday ritual, these days […]