Welcome to another installment of CivicScience’s tracking insights into the most important and current trends in America today, as seen through the lens of different brands each week. CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. This week, we studied more than 44,000 Sephora customers […]
U.S. Consumers Aren’t Sold On Meta’s New Ad-Free Subscriptions
It has been an eventful couple of weeks or so for Meta. Last week, the company’s positive earnings report was overshadowed by bipartisan lawsuits over teen safety on its social media platforms. This week, the company is again back in the news, announcing a new paid ad-free subscription option to Facebook and Instagram for users […]
Emotional Well-Being Plummets as October Comes to a Close
The collective emotional well-being of the United States saw its largest month-to-month drop this year, as shown by the CivicScience Well-Being Index. Well-being plunged 3%, from 57.5% in September to 55.8% in October, a downturn not seen in more than a year-and-a-half. Well-being currently rests below fall 2021 levels, when the COVID-19 pandemic was still […]
Brand to Watch: Liquid Death
Liquid Death has captured the attention of many Americans across the country with its aluminum cans of mountain water, sparkling water, and iced teas. They’re particularly well-known for their marketing – Liquid Death has turned canned water into a mindset with packaging that looks like a tallboy, a recognizable skull logo, and a tagline “murder […]
Consumer Trust For Teen Safety on Social Media Remains Low Amid Meta Lawsuits
In the past year, there has been increasing attention placed on children and teenagers’ usage of social media and its impacts on them. The Surgeon General’s office has previously warned of mental health risks associated with social media for children under 18. Last week, in a significant move to address these concerns, a bipartisan group […]
5 Unexpected Consumer Insights About Horror Movie Fans
If you’re interested in discovering more unexpected consumer insights or would like to learn how you can leverage our database of 4+ million daily survey responses, get in touch. Do you ever wonder what goes bump in the night? It’s fall, which means pumpkin patches, corn mazes, and scary movies. In fact, 27% of Halloween celebrators […]