CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Two in […]
Affirm Appears Primed to Win Now, and Later
CivicScience constantly tracks retail and market news as it breaks. To stay ahead with even deeper insights, get in touch. On a Thursday earnings call, buy now, pay later company Affirm announced that it beat Wall Street expectations for revenue and the total dollar amount for all transactions on the platform for Q4 of its […]
As QSR Drive-Through Lanes Kick Dining Rooms to the Curb, These Chains Still App...
While most facets of American public life have returned to the way they were before the COVID-19 pandemic, some of the subtler changes lingered and continue to inform how companies operate. Take the fast-food/QSR dining experience; besides the explosion in takeout and food delivery, Covid ushered in a new emphasis on drive-through service and curbside […]
1-in-5 Americans Say Musicians’ Beliefs and Lyrics Aligning With Their Own Is ‘V
CivicScience constantly tracks breaking news developments in the entertainment industry. For even more insights we won’t publish, get in touch. Earlier this week, Oliver Anthony reached No. 1 on the Billboard Hot 100 chart with his song “Rich Men North of Richmond.” The song effectively appeared out of nowhere, becoming a viral hit and making […]
Eye Care Trends: Virtual Appointments on the Rise, Blue Light Glasses Aren’t Fad
You don’t need a data scientist to figure out that there are millions of people in America who wear glasses or need vision correction. What is helpful to know – or rather, crucial to know and act on – has to do with who sports spectacles, how they are receiving eye care, and interest in […]
Which Retail Brands Are Preferred by Gen Z vs. Gen X?
Holiday shopping is already in full swing for some Americans. This is partially due to the plethora of summer sales events, such as Amazon Prime Day and Target Circle week, where consumers crossed items off their back-to-school and holiday shopping lists. Retail bargain events have also conditioned shoppers to wait for sales to convert – […]