CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Amid potential […]
Reruns Might Tide Over Majority of Network TV Viewers During SAG-AFTRA Strike –
CivicScience frequently covers breaking entertainment news developments, available as a free preview to registered subscribers. For even more insights, work with us. For the first time since 1960, the SAG-AFTRA union representing 160,000 Hollywood actors is concurrently on strike with the Writers Guild of America. Although, practically speaking, the difference between two branches and one […]
Gen Z’s Mixed Perspectives on Alcohol – Three Quick Trends
Has alcohol lost its appeal among Gen Z? Countless articles over the last few years (such as this one) have made the point that drinking has become decidedly unpopular among the youngest adults. Past CivicScience studies have indeed shown that Gen Z adults were the most likely to participate in sober-curious viral trends, such as […]
Mobile Payments: No More Secure or Convenient Than Cash or Card, According to Co...
CivicScience data tracking shows that debit cards have been the most commonly used form of payment among U.S. consumers for years. It wasn’t until the push for contactless pay in 2020 that consumers began using debit cards slightly less. While debit cards still hold their place as the primary payment form among consumers, mobile pay […]
Economic Sentiment Holds Steady Over the Past Two Weeks
Economic sentiment increased slightly over the past two weeks, hanging on to a period of relative elevation that began in mid-June. The Penta-CivicScience Economic Sentiment Index (ESI) rose 0.1 points to 36.0. Three of the ESI’s five indicators increased over the past two weeks. After experiencing its second-biggest drop of 2023 last reading, confidence in […]
Box Office Battle: Key Insights Among ‘Barbie’ and ‘Oppenheimer’ Intenders
Set to hit theaters in the United States on Friday, July 21, “Barbie” and “Oppenheimer” each boast a star-studded cast, renowned directors, and extensive marketing campaigns. This joint release has sparked a flurry of ‘Barbenheimer‘ memes on social media, fueled by the striking contrast in their appeal and subject matter. While “Barbie” is a live-action […]