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3 Things To Know: Majority of Adults Plan To Beat the Heat, Support Federal Gove...

CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Work with us to learn more.  1. Americans plan […]

The Latest on the Hoka Hype, Plus 5 Unexpected Customer Insights

Hoka is revolutionizing the athletic footwear industry with its foam soles and supportive designs. Over the last few years, the footwear giant has established a loyal following of runners, walkers, and outdoor enthusiasts alike – in addition to a customer base of lifestyle shoe enthusiasts. By catering its product lines to a range of consumer […]

Infographic: College Intent and Perspectives Among Gen Z

CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, get in touch. Every year, millions of students start investing time and money into their personal and professional goals, whether they go to college, start working, or attend a technical school. However, high school graduates – specifically, Gen […]

When Consumers Say Nostalgia Influences Their Purchasing Habits, Should We Belie...

Insights are derived from the latest edition of the CivicScience “What We’re Thinking: Insights on Current Events & Consumer Psychology” report, an ongoing series available to clients. Get in touch for more info. Nostalgia is an influential driver of consumer decisions and purchases. CivicScience data has shown on numerous occasions how consumers who say they’re […]