What market forces are driving behavioral changes among my target consumer group? How can I attract them via my media campaigns? How do I reach consumers differently? Anyone working on the advertising and media side of business is constantly challenged to answer these questions. Time is of the essence – even armed with high-quality market […]
Instagram Threads Has a User Head Start – But Can It Replace Twitter?
CivicScience frequently covers breaking tech news developments, available as a free preview to registered subscribers. For even more insights, work with us. After another tumultuous week for Twitter – which found users pressing up against rate limits and unable to read more than an allotted number of posts – people were hungry for an alternative. […]
The ‘Horrifying’ Grimace Shake Trend Boosts Interest, Plus 5 Unexpected Customer
The McDonald’s Grimace Shake is going viral on TikTok, but in way the fast-food giant probably wasn’t expecting. When consumers drink this purple milkshake in honor of Grimace’s 52nd birthday (announced in mid-June), they create absurdist horror videos pretending the drink kills or possesses them. While marketers likely wouldn’t want their products to be associated […]
Majority of Americans Don’t Trust Cryptocurrency, Support Federal Regulation
News of big investments from major financial institutions into the digital assets space may have buoyed the cryptocurrency market recently, but to the general public, interest in cryptocurrency remains stagnant month-over-month. The latest CivicScience data tracking cryptocurrency activity show that 19% of U.S. adults have invested and 9% plan to invest, the same as in […]
Economic Sentiment Falls, Driven by Falling Confidence in Making a Major Purchas...
Economic sentiment decreased over the past two weeks. The Penta-CivicScience Economic Sentiment Index (ESI) fell 0.3 points to 35.9. The overall drop in confidence was the result of drops in just two of the ESI’s five constituent indicators. After a significant increase last reading, confidence in making a major purchase decreased the most, falling 2.1 […]
5 Unexpected Consumer Insights About Future New Car Buyers
Higher interest rates, supply chain issues, and, more recently, the resumption of student loans have all significantly impacted purchasing behaviors when it comes to buying/leasing a new car. According to the latest CivicScience data, 7% of U.S. adults are ‘very likely’ to buy or lease a new car in the next 90 days, and another […]