CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, work with us. With record-breaking sales, “The Legend of Zelda: Tears of the Kingdom,” the newest installment in the acclaimed franchise, has taken the gaming world by storm. As this highly successful game continues to captivate players, […]
Gen Z’s Future Goals – Top Insights on Careers, Homeownership and More
It’s well known that economic pressures and student loan debt have had a major impact on the Millennial generation. By the time Millennials were graduating high school, the cost of a 4-year education had risen dramatically, as median income was stagnating, putting Millennials at a disadvantage compared to their Baby Boomer parents and leading them […]
Netflix’s Potential Sports Live-Streams Could Be a Hit With Subscribers and Non-
CivicScience frequently covers breaking entertainment news developments, available as a free preview to registered subscribers. For even more insights, work with us. Netflix has dabbled in streaming live events, from a Chris Rock stand-up performance to the botched “Love Is Blind” reunion special, which was marred by technical difficulties earlier this year. But the streaming […]
Consumer Confidence in Resale Ticket Purchases Is Low Amid Busy Live Event Seaso...
CivicScience regularly tracks consumer preferences available as a free preview to registered subscribers. For even more insights, work with us. This summer appears to be particularly hot for live events following years of pandemic-driven downturns. Few events highlight that notion better than Taylor Swift’s current “Eras” tour as it sweeps through the country. While Ticketmaster looks […]
Father’s Day Infographic: Consumers Plan to Spend Less This Year, Except Gen Z
With Father’s Day right around the corner, CivicScience examined gift-buying intent among celebrators. This year, data show that Americans are treating the father figures in their lives with a meal out and shopping for gifts online. They’re more likely to spend ‘less’ compared to ‘more’ than they typically would, but differences exist among age groups, […]
How Would Potential TikTok Bans Impact Brands and Consumers?
Back in March the White House backed a bipartisan Senate bill known as the RESTRICT Act which would give the Biden Administration the authority to ban social media apps like TikTok due to security concerns about user data. The bill however has been in limbo ever since, likely in part to the debt ceiling negotiations taking […]