Economic sentiment recovered slightly over the past two weeks, in the wake of the debt ceiling deal. The Penta-CivicScience Economic Sentiment Index (ESI) rose 0.2 points to 34.1. The overall increase in confidence was driven by jumps in just two of the ESI’s five indicators. Confidence in the overall U.S. economy increased the most, rising […]
Majority of Fans Oppose the PGA Tour and LIV Golf Merger
CivicScience frequently covers breaking tech news developments, available as a free preview to registered subscribers. For even more insights, get in touch. On Tuesday, the PGA Tour announced plans to merge with LIV Golf, which peeled off some of the biggest names in professional golf, including Phil Mickelson, Brooks Koepka, and Dustin Johnson. The Saudi-backed […]
After Six Months, Here’s How Consumers Are Responding to ChatGPT
CivicScience frequently covers breaking tech news developments, available as a free preview to registered subscribers. For even more insights, get in touch. Half-birthdays are a little precious for the average person to celebrate, but ChatGPT’s made quite an impact in its first half-trip around the sun. Investors are salivating over the prospect of companies substantially […]
De-Influencer Marketing Holds an Edge Over Traditional Social Media Influencing
Brands have long partnered with social media stars to market their products and services in a positive light, typically in exchange for a commission. However, more recently, influencers are being more open and honest about which products they do not recommend at no commission – also known as “de-influencing.” This concept is the opposite of […]
DIY Work Gains Momentum Among Home Improvement Intenders
As the calendar flips toward summer, we enter peak home improvement and renovation season. Better weather and longer sunny days give way to easier project completion. But how are Americans planning their renovations this year amid cooler but still high inflation? According to the most recent CivicScience data, nearly half of U.S. adults (48%) have […]
Three Predictive Spending Trends for Consumer Insights Leaders
Marketing and consumer insights leaders are hard-pressed to track and predict how consumers are responding to today’s challenging economic conditions, market trends, and competition. Time is of the essence – even armed with high-quality market research from survey panels, consumer preferences can change at the drop of a hat. Strategies that perform well today may […]