CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. One in […]
Ticket Subscription Services Like MoviePass Might Win Some Infrequent Moviegoers
CivicScience frequently covers breaking entertainment news developments, available as a free preview to registered subscribers. For even more insights, get in touch. MoviePass has risen from the dead. After closing in 2019, amid financial troubles and service blackouts, the subscription-based movie ticketing platform announced plans to relaunch last year. It returned with beta testing earlier […]
MLB Pride Nights Are Most Popular With MLB Superfans
CivicScience frequently covers breaking news developments, available as a free preview to registered subscribers. For even more insights, work with us. Major League Baseball Pride Nights have become a contentious battleground in recent years. Last year, five Tampa Bay Rays players opted out of wearing pride logos on their jerseys. And this summer’s Los Angeles […]
Summer Travel Insights: Hotel vs. Airbnb Vacationers
Summer travel is heating up, and recent CivicScience data show that solo and international travel are trends to watch this season. Recent data also show that travel barriers are shifting from COVID-19 safety concerns to economic stressors. This is reflected in the spike in cost-effective travel, including road trips and staying with friends and family. […]
Back-to-School Shoppers Get Head Start Amid Inflation Concerns and Learning Loss
Insights below are highlights from the Back to School report, a three-part series focusing on back-to-school shopping habits and the socioeconomic forces impacting families, available in full to CivicScience clients. Not a client? Start here to access the report or download a free preview. Though back-to-school shopping may seem like a far off concept right […]
5 Unexpected Consumer Insights About Taylor Swift ‘Eras’ Concert-Goers
Taylor Swift’s “Eras Tour” – the 52-stop, 20-city, and 10-album event – is arguably the artist’s biggest and best tour yet, and it’s on track to be one of the highest-grossing tours of all time. “Eras” has sold out stadiums across the country and broke a record for most tickets sold in a day when […]