The United States is a diverse nation of consumers with different wants and needs, backgrounds, opinions, values, and expectations. However, not all voices are always clearly heard, often leading to decision-makers remaining ill-informed. CivicScience’s robust privacy-centric polling platform, fueled by our media partnerships, enables Americans from all walks of life to be heard and informed. […]
Economic Sentiment Suffers Third-Biggest Decline of Past 12 Months
Economic sentiment decreased over the past two weeks following three consecutive reading increases. The Penta-CivicScience Economic Sentiment Index (ESI) fell 1.6 points to 33.9. All of the ESI’s five indicators decreased over the past two weeks. Confidence in the overall U.S. economy decreased the most, falling 3.3 points to 31.6 — its largest single-reading decrease […]
Nintendo’s ‘The Legend of Zelda’ Would Be a Box Office Smash
With record-setting sales for both the “Zelda” franchise and Nintendo in its first three days, “The Legend of Zelda: Tears of the Kingdom” is every bit the phenomenon fans hoped for. It arrives six years after “Breath of the Wild,” which snatched up countless Game of the Year accolades and player hours. The latest game, […]
5 Things You Didn’t Know About Dunkin’ Coffee Fans
From hot espresso drinks to cold brews, Dunkin’ has established a loyal following among coffee drinkers and enthusiasts across America. The latest CivicScience data show that nearly a third of U.S. adults are favorable to the chain’s coffee (31%), 23% are unfavorable, and 47% say they’re neutral toward it (excluding those who are unfamiliar with […]
Memorial Day Cookouts Heat Up, Heineken the Beer of Choice
Memorial Day is a day meant to pay tribute to and honor our fallen military service members. Americans have a variety of ways to commemorate the holiday, but travel is typically one of the most common means of doing so. AAA predicts more than 42 million will be traveling more than 50 miles for Memorial […]
Demand for Pizza Delivery on the Decline, Plus More Pizza Industry Insights
No matter how you slice it, pizza holds a special place in American hearts and meal plans. Notably, we celebrated the most recent Super Bowl by ordering millions of pizzas. With pizza comes plentiful variety, from toppings, to side items, to ways to order. Given the multitude of choices facing Americans as they contemplate the […]