CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients, covering the latest news and insights. 1. More than 1-in-3 Americans concerned about affordability of […]
ESPN’s Live TV Streaming Service Could Win a Hefty Share of Cord-Cutters – And E
Last week, the Wall Street Journal reported that ESPN plans to offer its flagship channel as a stand-alone streaming service in the coming years. This would be a change from ESPN+, which currently offers the network’s streaming catalog of programming and a live feed of ESPN channels with a cable login. No cable or satellite […]
Consumers Weigh In: Apps, Prescription Drugs, and More Weight-Loss Industry Tren...
From disrupted supply chains to disrupted friendships, the pandemic has created a host of unwanted effects, many of which continue to linger on today. One that hasn’t been as widely discussed is unintended weight gain. A CivicScience study from June 2021 found that nearly 40% of U.S. adults said they were at a heavier weight […]
The CVS vs. Walgreens 360 Report
Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]
Crime Concern Is on the Rise, Changing In-Store Shopping Habits for Urban Reside...
Crime concern isn’t just a theoretical position for the American consumer; it correlates with measurable, behavioral differences as to how and where they choose to shop. CivicScience is constantly tracking crime concern, and last year reported on how it impacts different news and media consumers. According to the latest CivicScience data, crime concern has been […]
Infographic: The State of Women’s Health in the United States
Ongoing CivicScience data has shown disparities between men and women when it comes to physical, mental, and emotional health. For example, women report consistently lower levels of well-being than men, they experienced higher levels of stress during the pandemic, and many moms are still managing the effects of the COVID childcare crisis. As Women’s Health […]