CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, work with us. Non-alcoholic (NA) beverages seemed to have gained a more prominent foothold in American society this year. Whether in Super Bowl advertising or as substitutes for Dry January, overall interest in trying non-alcoholic beverages like […]
Less Than Half of U.S. Adults Have Wills or Advance Healthcare Directives
Death or medical emergencies are never topics that are easy to address. However, a last will or testament can make a difference in the way that one experiences aging, as well as how families grieve in the aftermath of a deceased loved one. Gallup findings from 2021 show that less than half of U.S. adults […]
Key Skincare Trends: Men’s Skincare, Top Products, and the Connection With Menta
Skincare has long been associated with the pursuit of youthful, glowy skin. However, the skincare industry has experienced a shift in recent years due to an increasing emphasis on self-care, overall well-being, and inclusivity in the beauty space. Additionally, the pandemic fueled the makeup-to-skincare transition, which pushed skincare brands to adapt to consumers’ diverse needs […]
Solo and International Travel Poised for Post-Pandemic Takeoff
With just under two weeks until Memorial Day weekend and the unofficial start of summer, travel and vacation planning is beginning to heat up alongside the temperature. One potential trend to watch for this year’s travel season? Solo travel. Early indications from the travel and tourism industry point to a potentially big year for solo […]
ChatGPT Concern Increases Among U.S. Adults, Registered Democrats
CivicScience frequently covers breaking tech developments, available as a free preview to registered subscribers. For even more insights, work with us. ChatGPT has already reshaped the way workplaces – including this one – operate on a day-to-day basis, and will potentially continue to augment human work for years to come. But even as companies reap […]
3 Things to Know: Nearly 3 in 4 Republicans Support Biden’s Immigration Measures
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients, covering the latest news and insights to help brands better understand consumer behavior and how […]