Economic sentiment increased again over the past two weeks — its third consecutive hike following multiple large drops in March and early April. The Penta-CivicScience Economic Sentiment Index (ESI) rose one point to 35.5. All of the ESI’s five indicators increased over the past two weeks. Confidence in the overall U.S. economy improved the most, […]
Trust in Banks Plummets Among Wealthiest Americans After First Republic Bank Col...
Foreboding as it initially seemed, the Silicon Valley Bank collapse didn’t lead to the rest of the stock market crashing alongside it. But the run of bank failures undoubtedly shook trust in the broader banking system, and First Republic Bank’s recent implosion – and subsequent sale to JPMorgan Chase – has done little to restore […]
Managing Everyday Living Expenses Is the Leading Source of Financial Stress for ...
In a recent CivicScience report on financial literacy, data showed 68% of U.S. adults feel at least somewhat secure about their financial situation. Yet the percentage of the population who feel ‘very secure’ only comes to 19%, which leaves another 81% of people in the U.S. feeling so-so or insecure about money. The causes are […]
Fast-Food Chains That Rank Among Gen Z – Chick-fil-A Is No.1
Gen Z is clearly a generation with diverse tastes and interests when it comes to dining out. CivicScience trend tracking has shown that Gen Z dines out more than the typical U.S. adult, and they’re more likely to be brand-conscious consumers who highly value food prices. But what do fast-food habits look like for this […]
3 Things to Know This Week: Americans Stand Politically Divided on Debt Ceiling ...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients, covering the latest news and insights to help brands better understand consumer behavior and how […]
Twitter Alternative Bluesky Shows Promise, May Not Peel Off a Majority of Users ...
As Twitter becomes a functionally different place – with no unpaid blue checkmarks, legacy users bolting, and much longer posts available for those willing to pay up – many are hungry for an alternative. It might just look a lot like the original product: Bluesky, which began as a Twitter initiative and is backed by […]