“Succession” and “Ted Lasso” are both popular comedy-drama hybrids that run the table in their respective Emmy categories, and they’re both halfway through their (potentially) final seasons, which conclude later this month. Yet for two shows that seem to have a lot in common, they couldn’t be more different in their appeal. The former’s a […]
The Connection Between Emotional Well-Being and Consumer Behavior
Emotions play important roles in our everyday lives. Every month, CivicScience reports on the emotional well-being of the nation – an important topic in its own right, as well as a powerful lens through which to understand consumer behavior. With May being Mental Health Awareness month, it’s a good time to take a more in-depth […]
Scripted TV Fans More Likely to Support Labor Unions, Plus Other Writers Strike ...
After failing to reach a contract agreement, Hollywood film and TV writers are on strike for the first time in 15 years. The Writers Guild of America members, who begin picketing on Tuesday, seek higher pay and security in response to rapid changes brought on by the streaming era. Not every type of show will […]
Ticketmaster a Headliner as Live Music Events Continue Pandemic Recovery
With one flip of the calendar, we step further into prime concert, festival, and live event season. Last year was a big year for the live entertainment industry following years of pandemic cancellations and empty venues. One of the world’s largest event promoters, Live Nation Entertainment, reported record concert attendance in 2022 from over 43,600 […]
5 Things You Didn’t Know About Red Bull Fans
Red Bull – the top-selling energy drink in the United States – has successfully built a brand that embodies adventure and risk-taking. Through their social media videos of athletes doing crazy stunts and sponsorships with NASCAR and Major League Soccer teams, Red Bull showcases how their energy drinks #givesyouwings. So, how much does the brand […]
3 Things to Know: Majority of Americans Willing To Take Drugs Off-Label, 1 in 5 ...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience SPEC Report, an exclusive weekly report covering relevant social, political, economic, and cultural trends to help brands better understand and communicate with consumers. 1. American households report virus cases, but […]