Discover more unexpected consumer insights and learn how your brand can benefit from the 4+ million daily survey responses available in the InsightStore™ – get started. With the end of 2023 quickly approaching, consumers are considering what to keep moving into the new year and what to leave behind. For some, that means switching or obtaining […]
3 Key Insights From the CivicScience ‘2024 Predictions And Trends To Watch’ Webi
With the new year now just days away, Americans face many questions heading into 2024 surrounding uncertainty around interest rates, mounting debt, and the looming presidential election. How are consumers’ changing attitudes looking to play out in their views on the economy, purchasing decisions, media habits, and lifestyle? CivicScience examined our database of 4 million […]
Economic Sentiment Decreases Slightly
Economic sentiment declined over the last two weeks. The Penta-CivicScience Economic Sentiment Index (ESI) decreased 0.2 points to 34.2. Three of the five ESI indicators decreased over the past two weeks. Confidence in the overall U.S. economy fell the most, dropping 1.5 points to 35.7. —Confidence in making a major purchase fell 0.7 points to […]
Academy Sports + Outdoors Vs. REI Customers: Fitness Trackers, Early Adopters, B...
CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more. As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore, CivicScience examines Academy Sports + Outdoors and REI […]
This Year’s Holiday Travelers Prefer American Airlines, Ridesharing, and Ozempic
With the winter holidays upon us – and more than 80% of Americans gearing up for annual Christmas celebrations – holiday travel is about to take off. Here are four quick insights from the CivicScience InsightStore™ about what to expect from this year’s crop of holiday travelers: Nearly 1 in 3 Have Holiday Travel Plans […]
Sephora Vs. Ulta Shoppers: Skincare, Social Media Influence, Brand Loyalty, and ...
CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more. As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore™, CivicScience examines two of the biggest names in […]