Not that Amazon Prime Day was the first retailer-specific e-commerce sale, but it’s certainly the one every other company is keeping pace with. Wayfair’s take on the concept is Way Day, which CivicScience data found a striking 23% of U.S. adults shopped during the two-day sales event last year. But with 2023’s Way Day now […]
Spring Travel Report: Inflation Not Enough to Quell Travel Intent, Cost-Effectiv...
As the weather in most parts of the country begins to warm, Americans are starting to make their travel plans for the spring and summer seasons. What does American travel planning look like with Memorial Day now just a few weeks away? Here are three leading insights from the CivicScience Spring Travel Report, which clients receive […]
Key Retail Insights Among U.S. Hispanic Adults
The United States is a diverse nation of consumers with different wants and needs, backgrounds, opinions, values, and expectations. However, not all voices are always clearly heard, often leading to decision-makers remaining ill-informed. CivicScience’s robust privacy-centric polling platform, fueled by our media partnerships, enables Americans from all walks of life to be heard and informed. […]
5 Things You Didn’t Know About Retail Loyalty Members
From discounts and rewards to earning points, reward programs allow retailers to build brand loyalty while offering consumers an incentive to sign up. The latest CivicScience data show that experience with loyalty programs is widespread – 7-in-10 U.S. adults say they’re enrolled in at least one at a retailer, such as grocery or drug stores. […]
As Netflix Shuts Down Its DVD Service, Where Does the Home Video Market Stand?
Last week brought the news of Netflix ending its DVD rental-by-mail operation, which was the company’s first way into millions of American households. Although Netflix has shifted its focus to streaming in a big way over the past decade, it still offered disc delivery for movie and TV fans looking for a broader selection, better […]
The State of Financial Literacy in the U.S.
Unfortunately, when it comes to money matters, what you don’t know can hurt you – and according to recent data, numerous Americans are not as financially literate as they could be. Financial literacy refers to how well an individual understands money topics such as saving, investing, budgeting, income, interest rates, and spending habits. When a […]