Mother’s Day is a few weeks away (May 14). What can we expect to see this year? CivicScience data show that overall consumer spending on the holiday doesn’t look as sunny as last year. However, celebrators look to spend more at restaurants and on flowers and other retail goods. Get all the details in the […]
Economic Sentiment Increases for Second Reading in a Row
Economic sentiment slightly increased over the past two weeks, the first increase in sentiment in back-to-back readings this year. The Penta-CivicScience Economic Sentiment Index (ESI) rose 0.2 points to 34.5. Three of the ESI’s five indicators increased over the past two weeks. Confidence in buying a new home grew the most, rising 0.9 points to […]
Direct-to-Consumer Shoe Shoppers: Rothy’s vs. Allbirds
Direct-to-consumer (DTC) marketing was once an ideal retail approach for companies looking to remove the cost of middlemen and build brand loyalty directly with consumers. Covid lockdowns intensified this approach due to increased online shopping and social media usage. However, reports suggest direct-to-consumer is challenging and looks different today because more consumers are shopping in-store, […]
Carlson, Lemon Exits Likely to Cause Disruption for Fox and CNN Viewership
Monday brought a pair of high-profile separations in the cable news world. Fox News announced its decision to part ways with Tucker Carlson, followed shortly by news of Don Lemon’s departure from CNN. Although neither network provided much in the way of specifics, the firings seemed to catch both anchors – and the entire media […]
Top Fashion Trends According to Consumer Data
Fashion in 2023 is all about nostalgia, comfort, and self-expression – here are the current trends you should be expecting in the fashion industry, according to the CivicScience InsightStore: 1. Gen Z has the biggest pulse on fashion, with social media as a growing source of fashion inspiration. More and more Americans are following fashion […]
3 Things to Know: Majority of Air Travelers Still Hesitant to Fly, Consumers Rep...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience SPEC Report, an exclusive weekly report covering relevant social, political, economic, and cultural trends to help brands better understand and communicate with consumers. 1. A majority of air travelers still say […]