Did you practice your downward-facing dog, cat/cow, and pigeon poses today? Feeling puzzled? You might not be among the 37% of U.S. adults who have explored the world of yoga, according to the latest CivicScience data. A total of 23% say they enjoyed their experience with the ancient body and mind exercise, while an additional […]
CivicScience Trend Adoption Tracker | Q1 2023
As 2023 begins, CivicScience continues to track key trends across many consumer products and services. Notable insights across each area are listed below: Want to know where these trends sit among your target consumers? We can help – get in touch.
Infographic: Sports Retailers That Are Winning, From New Balance to Dick’s Sport
During the pandemic, lockdowns pushed many Americans to get outside and get involved in outdoor activities, which created a lasting shift in consumer behavior. Today, many U.S. adults participate in pandemic-driven activities and outdoor recreation, whether to improve their mental well-being, take on a team sport like pickleball, or travel to national parks. Due to […]
Gen Z More Optimistic About Reversing the Impacts of Climate Change
In its recently updated report, the UN Intergovernmental Panel on Climate Change (IPCC) stated that if the current rate of carbon emissions persists, the world will exhaust its remaining “carbon budget” (the maximum amount of emissions that can happen in order to still meet targets to limit global warming) by 2030. If that is the […]
Discord Favorability Increases, Shows Potential To Win Users Cutting Back on Twi...
Discord, a social messaging platform popular with gamers and fan communities, has recently become the focus of national security news. The 21-year-old Massachusetts Air National Guard airman Jack Teixeira was arrested last week for leaking classified documents in connection to the Ukraine war on a Discord server. Given its heightened visibility, CivicScience gauged how American […]
3 Things to Know: A Third of Americans Plan to Relocate This Year, Democrats Twi...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience SPEC Report, an exclusive weekly report covering relevant social, political, economic, and cultural trends to help brands better understand and communicate with consumers. 1. Many Americans will be moving this […]