Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]
5 Things You Didn’t Know About Americans Who Say They’re Environmentally Conscio
With April being the official start of Earth Month – the annual awareness month for protecting the planet – CivicScience wanted to take a closer look at Americans who are environmentally conscious, this month and beyond. The latest data show that just over a quarter of U.S. adults report they adjust their lifestyle to help […]
Infographic: Americans Plan to Celebrate Easter Around Inflation This Year
Spring is in full swing, with Easter Sunday now just a few days away. Current CivicScience data find that 83% of U.S. adults are likely to celebrate the upcoming holiday. What do Easter plans look like for Americans this year? Will high costs associated with inflation affect celebrations? Check out the latest holiday trends with […]
Infographic: The State of the Grocery Industry
The pandemic has made lasting impacts on the grocery industry. Consumers are faced with economic uncertainties and inflationary grocery prices, which has led many to alter the way they shop for groceries or forgo purchases altogether. As this rapidly changing industry continues to shift, industry leaders need a complete understanding of the grocery market to […]
Dunkin’ Heats Up the Fast-Food Breakfast Wars, Gen Z Leads the Way
Much has been made over the chicken sandwich wars within the last several years. Though that particular debate appears to be in a dormant state at the moment, things look to be heating up on another front in the fast-food/quick service industry: breakfast. McDonald’s is experimenting with adding Krispy Kreme donuts to its breakfast menu […]
Nearly One-Third of iPhone Users Are Likely to Choose Apple Pay Later Over Anoth...
Buy now, pay later (BNPL) is nothing new. Companies like Affirm and Klarna have allowed consumers for years to take out loans at the point of purchase. However, this concept is picking up interest as consumers are faced with rising prices and economic uncertainties. Per recent CivicScience data, a large percentage of consumers are currently […]